A services refresh - what’s new at Ravenspoint Marketing?
From Marketing Strategies to Squarespace Designs: How My Services Evolved to Better Serve My Clients
When I first started my business, I was all about marketing—creating strategies, helping brands figure out how to reach their ideal customers, and planning ways to grow their businesses. It was a fun and exciting time, and I loved seeing my clients thrive as a result of the plans we put together.
But over time, something changed. I found myself drawn to a new area of focus: Squarespace website design. What began as a desire to help my clients get a better website quickly turned into a passion for building beautiful, functional sites that truly reflect their marketing strategies. Today, I’m combining my love for web design with my marketing expertise, and I absolutely enjoy it.
In this blog post, I want to share how my services evolved, explain how my marketing background now enhances my approach to website design, and why I’m so excited about the work I do today.
The Shift: From Marketing to Web Design
At the start, my business was centred on helping companies create strong marketing strategies as this was my background. I worked with businesses on everything from brand positioning to content planning, making sure their messages were clear and that they were reaching the right people.
But, over time, I started to notice a recurring theme with my clients: they had enough of a marketing strategy in place but struggled when it came to their websites - and the website is where they wanted to spend their budget. Many of them had outdated sites that weren’t doing much to support their marketing or, worse, were actually turning customers away. I realised that a marketing strategy needs to be more than just a plan—it needs to be executed everywhere, especially on your website.
That’s when I realised that combining my marketing know-how with website design could make a real difference. I started focusing on building Squarespace websites that were not only visually appealing but also built with purpose. These websites would be designed with a clear strategy in mind, ensuring they aligned with my clients’ goals, whether that was increasing sales, building brand awareness, or just creating a better customer experience.
Why Squarespace?
After exploring different website platforms, I found myself loving Squarespace for its balance of simplicity and customisation. It has all the flexibility I need to design a site that truly fits a brand’s vision, while still being user-friendly for clients who want to make updates without the headache.
Squarespace offers an intuitive platform where I can create beautiful designs with ease, but it also provides the flexibility to customise and optimise the site for my clients’ unique needs. Whether it’s a sleek portfolio, a blog, or an online store, Squarespace offers the right balance between design freedom and functionality.
For me, Squarespace is perfect because it allows me to blend marketing strategy and design. It’s not just about creating something pretty; it’s about creating something that works—something that will help a business succeed online. It’s the best of both worlds, and that’s what really excites me.
How Strategy and Design Work Together
One of the things that sets my approach apart is how I combine marketing strategy with web design. In my early days, I often saw businesses with fantastic marketing strategies that simply didn’t shine through on their websites. A website might look nice, but if it didn’t align with the overall strategy—if it didn’t speak to the audience or guide them to take the right actions—it wasn’t as effective as it could be.
That’s where I come in. My marketing background helps me see the bigger picture and ensure that every website I design has a clear purpose. It's not just about making it look good (though that’s important too!); it's about creating a website that helps achieve your business goals.
Here’s how I combine strategy and design in my process:
Understanding Business Goals: I always start by understanding what my clients want to achieve. Whether it’s increasing sales, growing an email list, or promoting a new service, I make sure the website is aligned with their business goals.
Branding & Messaging: I help my clients define their brand’s voice and make sure it comes through clearly on their website. Every page, every image, and every piece of content should reflect the brand’s personality.
User-Friendly Design: I focus on creating easy-to-navigate websites that guide visitors effortlessly through the site, making it simple for them to find what they need and take the next steps.
SEO & Content Strategy: I use my marketing expertise to ensure that the site is optimised for search engines and includes strategically placed content that will encourage conversions. This isn’t just about getting traffic—it’s about getting the right traffic.
Ongoing Support: Once the website is live, I make sure my clients have the tools and knowledge to update their sites with ease. I also offer ongoing support to optimise and improve the site over time.
Why I Love Designing Squarespace Websites
Honestly, the thing I love most about designing Squarespace websites is that I get to use both my creative side and my strategic thinking. There’s something really satisfying about taking a business’s goals and turning them into a beautiful website that does more than just look pretty—it works.
What’s great about Squarespace is that it’s flexible enough to create custom designs while still being easy for my clients to use. I love the fact that they can manage their site without needing to be tech experts.
Most importantly, I love knowing that the websites I create are more than just a collection of pages. They’re tools that help my clients succeed, whether that means increasing sales, building brand loyalty, or getting more eyes on their products or services.
How I Can Help You
If you’ve got a marketing strategy but feel your website is falling short, I’d love to help. I specialise in designing Squarespace websites that aren’t just pretty—they’re strategically built to help your business grow.
From start to finish, I’ll work with you to create a website that aligns with your goals, reflects your brand, and works seamlessly to help you achieve success online. Let’s create a website that works just as hard as you do.
Ready to Get Started?
If you’re ready to take your website to the next level, whether that’s by redesigning your current site or building something fresh from scratch, I’d love to chat. Let’s work together to create a website that looks amazing, functions beautifully, and gets results.
Feel free to reach out and we’ll get started!
Conclusion
The journey from marketing strategy to Squarespace web design has been an exciting one, and I’m grateful every day that I get to do this work. Helping businesses succeed with beautiful, functional websites that are built to drive results is something I truly enjoy.
If you're ready to build a website that helps your business grow and stands out online, let’s talk. Together, we can create something you’ll be proud of!
